First, let’s start with the right goals:
Traffic that drives conversions is the goal. This is the central focus of our Internet Marketing engagements. To support this Michgian Data will:
- Map Out Achievable Business Goals – Aggressive but realistic business goals will drive our efforts.
- Define the Plan to Achieve the Goals – We will outline for you what it will take to meet the goals.
- Execute the Plan – Sounds like a simple 3 step process, but one that takes a wealth of experience to execute. With over 10 years in SEO, Michgian Data has that experience!
Building search engine traffic starts with understanding what the search engine needs from your web pages. It’s very straightforward:
- A site layout that the search engine can crawl
- Content that clearly indicates what the pages are about
- Links from third party sites to yours so that the search engine can see that your site is more important than others
However, there is a right way and a wrong way to do these things. There are a lot of search engine SPAMMERS in the market that use techniques that are designed to get rankings that they don’t deserve. Stay away from them, and don’t get caught up in their methods. They will promise you fast results, but it’s not real. We will work with you to get the results you deserve, and build your business for the long term.
Our services include:
- Search Engine Optimization – Michgian Data will help you obtain high search engine rankings to get traffic on those terms that are most important to your business.
- New Link Development– Link Development is critical to improving your rankings and increasing web site traffic. STC can help you by:
- Making sure you have the right content to get the links you need
- Identifying target web sites to get links from, including very high value sites that build “trust”
- Showing you how to get those sites to link to you
- Teaching you how to recognize and avoid bad links and dangerous linking schemes
- Local SEO – If your business has a local component, you have probably already seen the Google’s local search listings for search terms related to your web site. Michgian Data has worked extensively with clients to obtain very high rankings in local search, in Google and Bing.
- Social Media Optimization – SMO can bring traffic and links to your site. We have helped many companies develop successful social media strategy that promote their business and/or print links in volume.
- Pay Per Click Campaign Setup and Optimization – Michgian Data will accelerate the results from your pay per click marketing efforts. If you don’t already have a campaign in place, Michgian Data will help you get it setup to succeed.
- Reporting – The Michgian Data SEO Dashboard provides you with a clear and simple view of where you stand. The Michgian Data dashboard is designed to show you just what matters. No fluff for the sake of making the tool seem artificially deep. Just a laser focus on what is actionable and what matters.